CREATOR ECONOMY
EXPERT
Laura Murphy
Freelancer & Consultant
hello@lauramurphy.co
I’m Laura. For over a decade, I’ve built, managed, and executed influencer campaigns that make brands unforgettable.
Pairing the right creator with the right brand? My favorite part. Integrating influencer marketing into the bigger picture? That’s what makes my senses tingle. I run on data and instinct, blending strategy with gut to create campaigns that land — and linger.
I don’t just run influencer campaigns. I help brands figure out how creator marketing should actually work inside the business — where it fits, what it’s worth, how to get leadership bought in, and how to build a program that can scale.
That might mean building the strategy from scratch, finding the right creators, developing the operating model, making the internal case for investment, or figuring out why something isn’t working. Basically, I sit at the intersection of strategy, creators, and getting shit done.
My sweet spot: brands ready to build or scale influencer marketing, and agencies looking to bring senior creator expertise into the room.
I know the creator world. I know how brands work. And I know how to connect the two.
Brands I’ve Worked With
