Starting A Successful Business is SIMPLE.
Here’s what I mean by simple.
To HAVE a successful business you have to be IN business, meaning, you sell products and / or services for money. That is truly the definition of business you make $$$. There are infinite ways to that, but the underlying principles of how are the same and incredibly simple.
Notice that I intentionally use the word simple, not easy.
They principles of any successful business are simple to grasp and easy to mess up. So here they are:
Have a product / service that people want — see what I mean by simple but not always easy. You have to have a product and not just any product, one people want.
People have to know about it / you — you can literally build the next amazon but if people don’t know about it you don’t have a business. You need promote the hell out of it. People need to know you exist, they need to know you have a product and they need to know that product is for them.
And you need to remind them, often — people consume a lot of content and they see a lot of products in the run of the average internet scroll. So you may feel like you are talking about your product all the time BUT, I can guarantee you the average internet scroller doesn’t think so. In fact you could probably make the same post every day and few would notice. So, tell them about what your product and often.
Until it sells — this is a loaded one. First of all, selling is an essential part of any business so get comfortable with sales — again simple not easy but it looks like this: promote your product, invite them in, promote your product, invite them in, promote your product, invite them in. You keep doing this until someone buys, meaning not just once and being discouraged when no one buys. You keep going.
That is LITERALLY it.
Then, you do it again. It really is that simple so, before you start looking for a new strategy from a TikTok business coach, pivot your business for the 100th time or say it’s not working, ask yourself this:
Did I do these 4 things?
A Caveat about TikTok Business Coaches.
I’ve studied and worked in the business space for TWO decades and I still get swept away by online business coaches promising success. They’ll tell you they have THE secret as if they’ve uncovered something new that marketers and entrepreneurs have yet to uncover. And, as someone who has invested in more than my fair share of courses, programs and coaching a lot of them aren’t wrong in their methodologies, systems and strategies. Any of these programs worth their weight are based on the same core principles of business and marketing. The REAL secret is in the application of the lesson, the grit of doing the work (not just thinking about it) and the persistence to keep going.
Success actually happens in the commitment to turn an idea into reality and to stay the course until it happens.
To try new ways, to learn, to fail and to keep going.
The overwhelm happens when we listen to too many of these people, when we overcomplicate the simple principles, or we see the work in front of us as an insurmountable mountain.
Remember, the principles of a SUCCESSFUL bsuiness are simple: have a product, promote the product, make sales, repeat.
So for my slow cookers (iykyk) out there, you can dream big but the real work happens when you start simple and just keep going. Worry about the bells and whistles later.
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