2. What Are Business Anchors (& Why Do You Need Them)?
Today's Episode is a DOOOOZY! This stemmed from a few conversations I've had with entrepreneurs lately who felt like they were flailing in their business.
What I mean by that is that they didn't feel grounded and clear in what they had to do, what to work on next, or which direction to go. They feel ungrounded in what had to get done, their offers and the direction they were headed in. They were changing direction like they were changing their clothes and frankly, it's exhausting.
So I asked, How strong are these two things in your business:
1. Your Vision
2. Your Business Anchors
Your vision is far bigger than your income markers or the things you will do...I hear these a lot: I'll be talking on stage, I'll be writing a book. That's awesome - but it's not your vision. Your vision is big, not something that happens in an instant and something that could have a million different iterations. It's the world you want to live in or create with what you do. It's how you want people to feel.
Your business anchors are who you are, what you do, for who, why you do it and why you are the one to do it. It's not the list of qualifications, modalities and practices that you've accumulated to date. These are HOW you do what you do, which will morph and change over time. Your business anchors will RARELY change. Telling people the list of offers, qualifications or modalities is like telling me you are making something with water, flour and eggs -- that could be ANYTHING. I want to know WHAT IT IS YOU ARE CREATING.
Grounding into your business anchors will create a strong foundation from which to build your business. When these are solid, you can build just about anything. When these are clear there is no guessing at what you have to get done or what shiny object will pull you away. They help bring the vision back into focus when you lose your way -- and you will, we all do. Having a strong foundation will make the road back quicker and less painful.
If you need help with your vision and business anchors, I got you boo. There are 2 ways to work with me right now:
1. ACTIVATE - a 1:1 session where we ignite the spark in your business that might be dimming.
2. MOMENTUM - a 3-month container where we work together to set the vision, build your anchors and move you in a consistent and sustainable way towards your big vision.
If this episode landed for you, it would mean the world to me if you could follow, review, like, share.
Let me know your biggest take away or questions that arose -- shoot me a DM on IG @i.am.lauramurphy
Until next week. ILY BYEEE.
HOT LINKS:
Website: https://lauramurphy.co/activate
Momentum (3-Month Container): https://lauramurphy.co/momentum
Activate (1:1 Session): https://lauramurphy.co/activate